#121: Remote Work: A Founder’s Lessons

REPLUG launched just weeks before the pandemic. It went remote out of necessity and stayed remote by choice.
Co-founder Luca Mastrorocco, who spent years managing teams in person, shares what that shift taught him about running a company where people rarely share a room.
The conversation covers why remote work isn’t for everyone, why REPLUG now looks for people who have already worked remotely, and why junior profiles may need a mentor close by to grow.
Luca explains why deliverables matter more to him than a 9-to-5 schedule, and how he approaches trust: everyone starts at 100%, backed by written processes and clear quality standards. When work falls short, his first question is whether he communicated expectations well enough.
He also questions companies that call people back to the office for the sake of trust and culture, and closes with practical advice for founders and employees considering a remote-first setup.

Our Guest: Luca Mastrorocco

Luca Mastrorocco Profile Photo

Luca Mastrorocco is an Italian entrepreneur based in Berlin and co-founder of REPLUG, an agency helping companies grow their app businesses. With over a decade of experience in digital and mobile advertising, he leads the company’s commercial growth and runs an international, remote-first team alongside his co-founder.

A father of two, Luca speaks candidly about the practical realities of running a company, leading people, and making work fit around a life that includes more than work.

References:

Luca Mastrorocco LinkedIn profile

www.rplg.io