Most of us have said it at some point: “I wish my work was more creative.” And then stopped right there.
In this episode, Zorana Ivcevic Pringle, Senior Research Scientist at the Yale Center for Emotional Intelligence and author of The Creativity Choice, speaks about what keeps professionals stuck at that wish, and what it really takes to move beyond it. Zorana challenges the idea that creativity belongs only to artists, designers, or people in R&D.
Drawing on the science of creativity and emotional intelligence, she explains why creativity is not a talent you either have or don’t, but a set of choices that anyone can learn to make.
Our Guest: Zorana Ivcevic Pringle
Zorana Ivcevic Pringle, Ph.D. , is a Senior Research Scientist at the Yale Center for Emotional Intelligence and author of The Creativity Choice. Her research explores how people build creative confidence, manage the emotions that accompany ambitious goals, and turn ideas into meaningful accomplishments.
Drawing on the science of creativity and emotional intelligence, she studies why promising ideas stall—and what helps individuals persist through doubt, resistance, and uncertainty to bring their ideas to life. Her writing has appeared in Harvard Business Review, The New York Times, Forbes, Fast Company, and Vox. Zorana received research awards from the Mensa Education and Research Foundation and the American Psychological Association, and she speaks at and works with organizations such as Pintrest, Lego, Oglivy, Facebook, and others.
Her work highlights that creativity is not a rare gift, but a set of choices and emotion skills that anyone can cultivate to bring meaningful ideas to life.
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