Giovanni Di Felice talks about what it takes to build a personal brand while representing an employer. He shares why he sees personal branding as helpful rather than necessary, how his following grew organically over just few years, and where he draws the line on authenticity (open about work challenges and opinions, but private about deeper personal moments).
The conversation also covers his view that a well-crafted LinkedIn profile can replace a CV, what counts as a red flag on a candidate’s profile, and the tension between being an executive and being a content creator.